How many times have you thought, or heard from your colleagues, that your organization doesn’t seem to be getting the value out of analytics to warrant the investment you are putting into it? Maybe the first step to solving this problem, and supercharging the delivery of value from your data, isn’t about build-versus-buy decisions, architecture tradeoffs, or governance. Maybe we need to take a moment to think about what analytic value is and how it shows up in our organizations in the first place. Here are ten principles to guide our organizations so that we get the most out of data and analytics.